Nick Knight Practitioner: Contemporary Pioneer

Its safe to say that Nick Knight is a pioneer in contemporary fashion photographic practice, but how do we define 'contemporary' - the dictionary says - "belonging to or occurring in the present: the tension and complexities of our contemporary society. - following modern ideas in style or design"

"theres no point doing anything that already exists." quote from Nick Knight within the book by Charlotte Cotton, 'Imperfect Beauty'

always pushing boundaries to the very edge
almost impossible

A fashion pioneer is constantly pushing boundaries to the unexpected, 'restless innovation'.

"Nicks is to realize a vision that is unique and almost impossible in short he took risk looking for beauty in the most unexpected places” - Charlotte Cotton, Imperfect Beauty, curator.

"Photography is about an understanding of the world around us. It's a series of questions and no answers and that is just as it should be. I'm quite happy for it to be all the shades of grey and no black and white. I don't think that should be simplified. Simplification in life is totally wrong."

Nick Knight, The Independent, 21 October 2006.

Knight doesnt call himself a photographer anymore, he refers to it as an image maker, times have moved on, its a new medium which needs a new referring name!

"Photography is dead."

"There is a new medium, but we keep on trying to describe this new medium by the old medium that is photography. Its backward looking, in references themselves no longer mean anything."

Just as you cannot classify fashion photography as photography, you cannot class fashion film as film.

Through the launch of show studio Knight has become pioneer in fashion film. Moving image is where photography is heading, why have a static image when you can have moving images of the garments the designer is selling? Film can reach consumers within seconds of being uploaded online reaching a wider audience than targeted.

In an interview with Imran Ahmad for the Business of Fashion Fashion Pioneer's series, Knight quotes; -"The technology is there, the technology is waiting for us to catch up with it."

CLICK HERE >>Business of Fashion, Fashion Pioneer Interview <<

Now Knight is exploring his curiosity with the technological advances in 3D scanning.